Your CRM, email and automation. Right inside WordPress.
Manage contacts, send email and run automations from the site you already own. Open-source, self-hosted and yours to keep.
14-day money-back guarantee. Your contacts stay on your server.
Stop paying the success-tax.
Flat-rate pricing, no matter how big your list. Groundhogg is the CRM, email marketing and automation tool made for small businesses and nonprofits using WordPress.
Self-hosted and open-source. Your contacts stay on your server.
What you’d pay each month
- Groundhogg $50/m
- MailerLite $50/m
- Kit (ConvertKit) $139/m
- ActiveCampaign $205/m
- HubSpot $1,550/m
Save $155 every month compared to ActiveCampaign
Small businesses, coaches and nonprofits have switched from Mailchimp, ActiveCampaign, Keap, HubSpot, Constant Contact and Zoho.
We make CRM simple.
Our straightforward approach to CRM makes it fast to adopt, even if you’ve never used one before.
Know your contacts.
Other CRMs make it hard to find the contacts you want and use your data. Groundhogg makes managing and segmenting contacts simpler than updating a spreadsheet.
Custom fields, tasks, notes, files and a full activity history all live on one contact record.
See contact management-
Centralized Contact RecordSee data from all your other plugins related to the contact on…
-
Tags & SegmentationSegment contacts with tags, or by search using search filters.
-
Custom FieldsUnlimited custom fields to collect the data that's important to you.
-
Saved Searches (Lists/Segments)Use saved searches to keep dynamic lists of your contacts on hand.
-
Activity TimelineSee a historical timeline of all the activity of a contact in…
-
NotesKeep track of sales conversations and actions in the contact notes.
-
TasksKeep track of important todo items with tasks!
-
Easy Import & ExportQuickly import or export your contacts in a few clicks.
Automations that actually work.
The flow editor is based on “do this, until that.” Just drag your steps into the order you want them to happen.
Start from over a dozen pre-built flow templates with the emails already written.
See automated flows-
Automated FlowsAutomate your sales process and lead contacts through their customer journey.
-
Flow TemplatesFind effective flows in our template library, or create your own.
-
Conditional LogicCreate sophisticated automation to tailor the journey to your contacts specific needs.
-
Split (A/B) TestingTest different subject lines, content, and flows using our A/B testing feature!
-
Drip EmailsSend time or date based emails in sequence.
-
SMS AutomationUse 2-way SMS to enhance your customer journey.
-
Cart AbandonmentConvert more sales by recovering abandoned carts.
-
Customer OnboardingIncrease retention with a proper customer onboarding sequence.
Emails people want to open.
Use the drag and drop editor or the HTML editor to create personalized emails, then schedule broadcasts to any segment of your list.
Timed sequences make sure the right email reaches the right person at the right time.
See email marketing-
Drag and Drop Email EditorCreate emails using our blazing fast block editor!
-
Email BroadcastsLet your entire list know about your sales or upcoming event!
-
Scheduled EmailsSetup automated emails for holidays, birthdays, and sales teams.
-
Conditional ContentTailor messaging based on whether a contact matches specified criteria.
-
SMTP IntegrationsUse MailHawk, SendGrid, AWS, Elastic Email, or any other SMTP service of…
-
Bounce & Complaint HandlingBounces and complaints will automatically be flagged and will prevent future emails…
-
Plain Text EmailsYou never have to write a alternate plain-text email ever again!
-
UTM ParametersEasily add UTM parameters to all links in your emails.
See what’s working.
Opens, clicks, unsubscribes and bounces at a glance for every flow and broadcast.
Get weekly and monthly summaries in your inbox, or build custom reports for the numbers that matter to you.
See analytics-
Email Engagement ReportsDetailed metrics of opens, clicks, and conversions.
-
Flow PerformanceKnow if your flows are converting and optimize when needed.
-
Form ConversionsKeep the pulse on how your forms are performing.
-
Ecommerce ImpactSee how your marketing is impacting your store's sales.
-
Admin Email ReportsYour weekly and monthly performance sent directly to your inbox.
-
Unsubscribe Reason ReportingKnow how and why your contacts are unsubscribing from your list.
-
Contact DemographicsKnow who your contacts are so you can deliver hyper targeted messaging.
Works with the plugins you already use.
Because Groundhogg lives in WordPress, it reads data from your other plugins and syncs it to the CRM automatically.
No more Zapier or other expensive third-party connectors.
See all integrations-
WooCommerceSync customers with the CRM and run automation based on store events.
-
Easy Digital DownloadsSync your customers with the CRM and send emails after store events.
-
LearnDashSegment your students and send drip emails after they enroll in a…
-
MemberPressSync your MemberPress members with yoru CRM and marketing.
-
Gravity FormsGenerate leads and contacts from Gravity Forms submissions.
-
Elementor FormsSubmissions from elementor forms get added as contacts in Groundhogg.
-
GiveWPSync and search donors through the CRM and send emails after a…
-
ZapierSend webhooks or receive webhooks from Zapier.
Change anything you want.
SaaS CRMs only change when their team decides to. Groundhogg is 100% open-source, so you can customize every part of it.
Hundreds of hooks and filters, a REST API, webhooks and low-code flow steps.
See developer tools-
AI Agents & MCP SupportLet AI assistants and agents work inside your CRM — safely —…
-
Rest APIOur robust API enables you to create apps, scripts, and more!
-
Receive WebhooksMap responses from outgoing or incoming webhooks to contact fields. You would…
-
Send WebhooksSend outgoing webhooks to third parties and map the response to the…
-
100s of Hooks & FiltersAdd your own UI components, or run scripts when something happens.
-
Custom Flow StepsIntegrate directly into the flow editor with little code!
-
WP-CLI SupportRun admin tasks and generate fake data using the WP-CLI.
-
Create ExtensionsCreate your own extensions with actions, triggers, search filters and more.
Your CRM, ready for AI.
Connect the AI assistant you already use to Groundhogg and let it do the busywork. Ask it to find contacts, draft a broadcast or build a flow, in plain English.
- Works with Claude, ChatGPT and any assistant that supports MCP
- Runs through your own WordPress site, so your contacts never leave your server
- Follows your existing WordPress logins and staff permissions
Find everyone who donated last year but not this year, and tag them Lapsed donor.
Done. I tagged 142 contacts as Lapsed donor in Groundhogg.
Now build a flow that emails them three times over three weeks.
Your Lapsed donor win-back flow is saved as a draft with three emails. Review it in Groundhogg before turning it on.
Own your data.
Groundhogg is 100% self-hosted. Your data lives on your servers and stays there. Neither Groundhogg nor any other service has access to your customers’ personal information.
- Your contacts live in your own WordPress database
- Nobody can switch off your account or hold your list hostage
- Import and export your data whenever you like
Bring your own email sender.
Take control of your email deliverability with your own SMTP service. Groundhogg works with the most popular ones, and you can even use several at the same time.
Why does SMTP matter?Yes, we’re open-source too.
All of Groundhogg’s code is GPL. Even in the unlikely event our company went away, your CRM would keep working.
Why does open-source matter?See how we stack up.
Price at every list size, a feature-by-feature matrix and who owns your data, side by side with the CRM you use today.
Trusted by serious businesses.
You’re not the only one fed up with SaaS CRM.
“Bringing our little shop out of the CRM Dark Ages! Groundhogg was the WordPress-based solution that we didn’t know was available.”
Founder, Keep Your Book Open
“The team is extremely helpful. Adrian sets up an onboarding call with you, and they will install for free on one website. Couldn’t ask for a better experience!”
Founder, GeminiRed Creations
“My businesses do not really need a complicated and expensive CRM. Groundhogg is the perfect solution for helping me manage members’ experience.”
WellStar360
Running a nonprofit?
Our Marketing Automation Grant offers financial support for nonprofits that want to grow with Groundhogg.
Take a load off.
With Groundhogg your contacts, automations and emails are taken care of. Save countless hours and thousands of dollars to spend on other parts of your business, or even a beach vacation.
