Sales automation
Lead Scoring
Know who's ready to buy by setting up custom activity tracking rules.
Groundhogg’s Lead Scoring add-on helps you identify and prioritize your most promising leads by setting up custom activity tracking rules.
This powerful tool allows you to determine which contacts are most ready to make a purchase or engage further, giving you an edge in targeting and conversion.
Set Up and Manage Lead Scoring
With the lead scoring feature, you can:
- Add a New Rule: Create new rules to track specific activities or behaviours that indicate lead readiness.
- Add a New Level: Define scoring levels to categorize leads based on their engagement or likelihood to buy.
- Edit Rules and Levels: Modify existing rules and levels to refine your lead scoring criteria.
- Turn Off or Delete Rules: Disable or remove rules and levels that are no longer relevant to your scoring strategy.
- Reset Lead Scores: Adjust or reset the scores of your contacts to keep your scoring system accurate and up-to-date.
- View Lead Scores: Monitor the lead score values for individual contacts to easily identify high-priority leads.
Enhance Your Marketing Strategy
Lead scoring enables you to:
- Target Ready Buyers: Focus your marketing efforts on leads who are most likely to convert, optimizing your promotional strategies.
- Improve Campaign Effectiveness: Tailor your offers and upsells based on the lead scores, increasing the chances of successful conversions.
By leveraging Groundhogg’s Lead Scoring feature, you can efficiently identify and engage with the contacts most likely to convert, enhancing your sales and marketing efforts.
