Switch and Save! Get Flat-Rate Pricing for CRM
Agency
$100/mo
Billed annually in USD
For use in multiple projects or large organizations
SIGN UP NOWSuitible for…
- Agencies
- Developers
- Franchises
Everything in Pro, and:
- White Label Branding
- Use on up to 25 sites!
- All Integrations
- All Add-ons
- Use for clients!
Most popular
Pro
$50/mo
Billed annually in USD
Everything you need to maximize results, and more!
SIGN UP NOWSuitable for…
- Ecommerce
- Marketing teams
- Nonprofits
Everything in Plus, and:
- Use on up to 5 Sites
- SMTP Integrations
- SMS Integrations
- Ecommerce Integrations
- Membership Integrations
- Conditional Logic
Plus
$40/mo
Billed annually in USD
Level up your sales and email marketing.
SIGN UP NOWSuitable for…
- Professionals
- Solopreneurs
- Start-ups
Everything in Basic, and:
- Use on up to 3 sites!
- Form Plugin Integrations
- Sales Add-ons
- CRM Add-ons
- Marketing Add-ons
Basic
$20/mo
Billed annually in USD
The essentials every business needs.
SIGN UP NOWSuitable for
- Publishers
- Brick & Mortar
- Blogs & Brochure Sites
The core essentials:
- Premium support
- Use on 1 site
- Basic Add-ons
- Premium Flow Steps
- Superlinks
Love it, or get your money back.
Thousands of businesses use Groundhogg to launch their flow, grow their list and scale in 30 countries, so we know you’ll love it too. But if it just isn’t for you, tell us within 14 days of your purchase and we’ll refund you in full.
Adrian Tobey, founder
Read the refund policy →
Every paid plan comes with the good stuff.
Unlimited contacts
Regardless of your list size, we’ll never charge you more for more contacts.
Installation service
We’ll install Groundhogg on your site for you, and your add-ons too.
Support that answers
We’ll help you solve technical issues, conflicts, and implementation problems.
An onboarding call
Chat with a Groundhogg product expert to set you on the best path.
Unlimited contacts, one price.
Other platforms charge a “success tax” so they can charge you more as your business grows. We don’t do that! Our pricing is feature based. Meaning we charge a flat rate for access to more features, but do not charge you based on your success!
How is this possible? As open source software you own all your own data, so we only charge for the software licensing fee and for technical support.
Groundhogg
HubSpot 
Keap (Infusionsoft) 
ActiveCampaign 
HighLevel 
Kit (ConvertKit) 
Mailchimp 
We make switching easy!
Our white glove installation service will help you get started faster than any other CRM. We will migrate your contacts, install all the plugins, and connect your integrations.
We will ensure your site is performing as expected so you can spend more time marketing and less time on setup.
Pick a plan to get started!
Love for Groundhogg!
“Groundhogg is the basis for everything in my course.”
Samantha’s equestrian education business was struggling to produce results while wrestling other plugins and fees.
Then she found Groundhogg! Samantha was able to replace her LMS with Groundhogg’s content-restriction feature and is now communicating with her remote audience through SMS.
An Absolute No Brainer! Groundhogg is FAR superior to ActiveCampaign. It has more variability, customization and saves me a ton of $$$.
CEO @ Fitness Marketing Machine
It's so nice having a CRM that is natively connected to your actual data.
Founder of CheckoutWC
“Groundhogg is just so intuitive for us.”
Kris’ agency was spending thousands on HubSpot and struggling to get client implementations off the ground quickly.
After switching to Groundhogg, client projects started getting launched within days instead of weeks.
“I love having everything in one easy-to-use tool.”
Garry not only thinks Groundhogg is much easier to use but he also loves the fact that he can build things without having to log in and out of different tools all the time.
Garry had a lot of campaigns in Infusionsoft but in his words: “Switching was pretty easy and I can save thousands a year in subscription fees”.
Great team, great product, and works with all the key WordPress tools I’m using. So nice to be able to do broadcast emails, tagging, and marketing automation all from inside my WordPress website.
Founder @ LifterLMS
Compare plans
Compare every feature across plans
| Feature | Agency | Pro | Plus | Basic |
|---|---|---|---|---|
| Activity Timeline | Yes | Yes | Yes | Yes |
| Activity Tracking | Yes | Yes | Yes | Yes |
| Advanced Search Filtering | Yes | Yes | Yes | Yes |
| Birthdays | Yes | Yes | Yes | Yes |
| Centralized Contact Record | Yes | Yes | Yes | Yes |
| Company Records | Yes | Yes | Yes | No |
| Contact Demographics | Yes | Yes | Yes | Yes |
| Contact Management | Yes | Yes | Yes | Yes |
| Contact Relationships | Yes | Yes | Yes | Yes |
| Custom Fields | Yes | Yes | Yes | Yes |
| Custom Reports | Yes | Yes | Yes | Yes |
| Deep Data Cards | Yes | Yes | No | No |
| Deep Data Search | Yes | Yes | No | No |
| Easy Import & Export | Yes | Yes | Yes | Yes |
| File box | Yes | Yes | Yes | Yes |
| GDPR Compliant | Yes | Yes | Yes | Yes |
| Geolocation | Yes | Yes | Yes | Yes |
| Notes | Yes | Yes | Yes | Yes |
| Related Companies | Yes | Yes | Yes | No |
| Saved Searches (Lists/Segments) | Yes | Yes | Yes | Yes |
| Search Filters | Yes | Yes | Yes | Yes |
| Staff Permissions | Yes | Yes | Yes | Yes |
| Tags & Segmentation | Yes | Yes | Yes | Yes |
| Tasks | Yes | Yes | Yes | Yes |
| Feature | Agency | Pro | Plus | Basic |
|---|---|---|---|---|
| Booking Calendar | Yes | Yes | Yes | No |
| Content Restriction | Yes | Yes | Yes | No |
| Lead Scoring | Yes | Yes | Yes | No |
| Personalized Dashboard | Yes | Yes | Yes | Yes |
| Sales Pipeline | Yes | Yes | Yes | No |
| Site Personalization | Yes | Yes | Yes | Yes |
| Social Proof | Yes | Yes | Yes | No |
| Feature | Agency | Pro | Plus | Basic |
|---|---|---|---|---|
| Automated Flows | Yes | Yes | Yes | Yes |
| Automated Followup | Yes | Yes | Yes | Yes |
| Birthday Reminders | Yes | Yes | Yes | No |
| Cart Abandonment | Yes | Yes | No | No |
| Conditional Logic | Yes | Yes | No | No |
| Customer Onboarding | Yes | Yes | Yes | Yes |
| Drip Content | Yes | Yes | Yes | Yes |
| Drip Emails | Yes | Yes | Yes | Yes |
| Email Threading | Yes | Yes | No | No |
| Flow Analytics | Yes | Yes | Yes | Yes |
| Flow Import & Export | Yes | Yes | Yes | Yes |
| Flow Performance | Yes | Yes | Yes | Yes |
| Flow Templates | Yes | Yes | Yes | Yes |
| Form Builder | Yes | Yes | Yes | Yes |
| Generate Reviews | Yes | Yes | Yes | Yes |
| Leverage SMS | Yes | Yes | No | No |
| Login Reminders | Yes | Yes | Yes | Yes |
| Recurring Emails | Yes | Yes | Yes | Yes |
| SMS Automation | Yes | Yes | No | No |
| Split (A/B) Testing | Yes | Yes | Yes | Yes |
| Templates | Yes | Yes | Yes | Yes |
| WordPress Post Automation | Yes | Yes | Yes | Yes |
| WordPress User Automation | Yes | Yes | Yes | Yes |
| Feature | Agency | Pro | Plus | Basic |
|---|---|---|---|---|
| AffiliateWP | Yes | Yes | No | No |
| Amazon Web Services | Yes | Yes | No | No |
| BuddyBoss | Yes | Yes | No | No |
| Contact Form 7 | Yes | Yes | Yes | No |
| Divi | Yes | Yes | Yes | No |
| Easy Digital Downloads | Yes | Yes | No | No |
| Elastic Email | Yes | Yes | No | No |
| Elementor Forms | Yes | Yes | Yes | No |
| Enhanced Analytics | Yes | Yes | No | No |
| Enhanced Search | Yes | Yes | No | No |
| Fluent Forms | Yes | Yes | Yes | No |
| Formidable Forms | Yes | Yes | Yes | No |
| Forminator | Yes | Yes | Yes | No |
| GiveWP | Yes | Yes | No | No |
| Gravity Forms | Yes | Yes | Yes | No |
| LearnDash | Yes | Yes | No | No |
| LifterLMS | Yes | Yes | No | No |
| MailHawk | Yes | Yes | Yes | Yes |
| Many Plugins, One Screen | Yes | Yes | No | No |
| MemberPress | Yes | Yes | No | No |
| Ninja Forms | Yes | Yes | Yes | No |
| SendGrid | Yes | Yes | No | No |
| TutorLMS | Yes | Yes | No | No |
| Twilio | Yes | Yes | No | No |
| weForms | Yes | Yes | Yes | No |
| WooCommerce | Yes | Yes | No | No |
| WP Forms | Yes | Yes | Yes | No |
| WP Simple Pay | Yes | Yes | No | No |
| Zapier | Yes | Yes | Yes | Yes |
| ZeroBounce | Yes | Yes | No | No |
| Feature | Agency | Pro | Plus | Basic |
|---|---|---|---|---|
| Bounce & Complaint Handling | Yes | Yes | No | No |
| Broadcast Batch Sending | Yes | Yes | Yes | Yes |
| Campaign Archives | Yes | Yes | Yes | Yes |
| Conditional Content | Yes | Yes | Yes | Yes |
| Content Personalization | Yes | Yes | Yes | Yes |
| Custom HTML Templates | Yes | Yes | Yes | Yes |
| Drag and Drop Email Editor | Yes | Yes | Yes | Yes |
| Drip Emails | Yes | Yes | Yes | Yes |
| Dynamic WordPress Content | Yes | Yes | Yes | Yes |
| Editor Customization | Yes | Yes | Yes | Yes |
| Email Broadcasts | Yes | Yes | Yes | Yes |
| Email Countdown Timers | Yes | Yes | Yes | No |
| Email Engagement Reports | Yes | Yes | Yes | Yes |
| Email Import & Export | Yes | Yes | Yes | Yes |
| Email Threading | Yes | Yes | No | No |
| Global Blocks | Yes | Yes | Yes | Yes |
| Plain Text Emails | Yes | Yes | Yes | Yes |
| Recurring Emails | Yes | Yes | Yes | Yes |
| RTL Support | Yes | Yes | Yes | Yes |
| Scheduled Emails | Yes | Yes | Yes | Yes |
| Shortcode Support | Yes | Yes | Yes | Yes |
| SMTP Integrations | Yes | Yes | No | No |
| Unsubscribe Reason Reporting | Yes | Yes | Yes | Yes |
| UTM Parameters | Yes | Yes | Yes | Yes |
| Feature | Agency | Pro | Plus | Basic |
|---|---|---|---|---|
| 100s of Hooks & Filters | Yes | Yes | Yes | Yes |
| AI Agents & MCP Support | Yes | Yes | Yes | Yes |
| Create Extensions | Yes | Yes | Yes | Yes |
| Custom Flow Steps | Yes | Yes | Yes | Yes |
| Receive Webhooks | Yes | Yes | Yes | Yes |
| Rest API | Yes | Yes | Yes | Yes |
| Send Webhooks | Yes | Yes | Yes | Yes |
| Templates Libraries | Yes | No | No | No |
| White Label | Yes | No | No | No |
| WP-CLI Support | Yes | Yes | Yes | Yes |
Questions we get asked a lot
Is Groundhogg too good to be true?
We get that Groundhogg sounds too good to be true… BUT, we are the whole package. We’re for real. Groundhogg is simple to get started with, and sophisticated enough to grow with. Your price will never increase, and you can have as many contacts as you want. No hidden setup fees, no gotchas.
Will my price ever increase?
No, your price will be the same forever, even if we increase our prices in the future! We believe in grandfathering, so when you lock in, you lock in. You price will stay the same as long as you continuously renew your license.
Does Groundhogg track any of my customers' data?
No, the Groundhogg plugin is 100% self-hosted. Groundhogg the company (or anyone else) will never know your contacts’ information. Most Groundhogg users use the plugin completely anonymously.
What's required to use Groundhogg?
Groundhogg can be installed on almost any self-hosted WordPress site. All you need to be able to do is install the WordPress plugin and you’re good to go. There are no minimum hosting requirements, but decent hosting (more than $10/mo) is recommended.
Do you offer monthly billing?
No. Why? For many reasons. Mainly, because monthly payments attract more tire kickers and eat up a lot of our time and support resources.
Will Groundhogg slow down my site?
Nope! Groundhogg is an incredibly lightweight plugin. We use custom tables to minimize the impact on other plugins or core WordPress, and we follow all WordPress best practices and coding standards. As long as you have semi-decent hosting, Groundhogg will never be the cause of a slow site.
Can I get a refund?
Yes, we have a 14-day no questions asked money back guarantee. Please see our refund policy for more details.
Is Groundhogg CAN-SPAM/CASL/GDPR compliant?
Yes, Groundhogg provides specialized settings that an be enable or disable at your pleasure to remain compliant with all CAN-SPAM/CASL/GDPR legislation.
Can I upgrade to a better plan later?
Certainly! You can quickly and easily upgrade for a pro-rated cost at any time by clicking on the upgrade link in your account menu, choosing your new plan, and following the instructions on the screen.
What payment methods do you accept?
We accept all major credit cards, VISA debit, and PayPal. We use Stripe to process all credit card transactions to ensure your data is secure. We do not store any credit card information locally, nor will we have access to your full card details.
Start sending today.
Sign up now and you can be communicating with your customers as soon as today. Not ready? Take it for a spin first.
