Groundhogg’s Custom Funnel Steps feature opens up a world of possibilities for your marketing automation by allowing you to use custom code to create unique actions and benchmarks within your funnels. This feature offers unparalleled flexibility, letting you tailor your funnels to meet specific needs and objectives.
Here’s why Custom Funnel Steps are transformative for your marketing efforts:
- Tailored Experiences: Customize the journey for your contacts based on their interactions or behaviors. For example, you can create a custom action that sends a personalized discount code to a customer who has visited a specific product page multiple times.
- Enhanced Automation: Automate complex sequences that require specific conditions or calculations. This could include scoring leads based on their engagement or triggering different workflows based on customer feedback.
- Innovative Engagement: Use benchmarks to segment contacts dynamically. You can set up a benchmark that evaluates how users interact with your emails or website, and based on that data, move them to different paths within the funnel.
- Integration Flexibility: Easily integrate with other tools and platforms by adding custom code that interacts with external APIs, facilitating actions like updating external CRM records or pulling in data from other software.
Groundhogg’s Custom Funnel Steps allow you to push the boundaries of what you can achieve with your marketing funnels, giving you the tools to innovate, personalize, and streamline your digital marketing like never before.
