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100s of Hooks & Filters

Add your own UI components, or run scripts when something happens.

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Groundhogg’s robust codebase includes hundreds of hooks and filters, enabling developers to extend and enhance the functionality of the platform. This powerful feature offers a high degree of customization, allowing for tailored solutions that meet specific operational needs or client demands.

Here’s why the availability of hooks and filters is crucial:

  • Deep Customization: Modify and extend the core functionalities of Groundhogg. Whether it’s tweaking how data is processed, modifying user interactions, or integrating with other systems, hooks and filters provide the tools necessary to make these adjustments seamlessly.
  • Enhanced Functionality: By utilizing hooks, you can add custom features or automate complex processes without altering the core codebase. This keeps your system stable while expanding its capabilities.
  • Flexible Integrations: Filters allow you to manipulate data before it’s used by the system or before it’s displayed to the user. This flexibility is essential when integrating Groundhogg with external applications, ensuring that the data flows correctly between systems.
  • Developer Empowerment: With access to hundreds of hooks and filters, developers can innovate and create custom solutions that propel business efficiency and effectiveness. This empowerment leads to a more robust and adaptable system.

Groundhogg’s hooks and filters open up a world of possibilities for customization and integration, making it a highly adaptable tool that can evolve with your business needs. Whether you’re building simple modifications or complex integrations, these tools provide the necessary flexibility to enhance your marketing automation and CRM processes.

Features that make business easier

Replace your expensive and broken CRM with one that actually works for less money.

  • Create Extensions

    Create your own extensions with actions, benchmarks, search filters and more.

  • Custom Funnel Steps

    Integrate directly into the funnel builder with little code!

  • Receive Webhooks

    Map responses from outgoing or incoming webhooks to contact fields. You would typically need Zapier or another plugin for this kind of feature.

  • Rest API

    Our robust API enables you to create apps, scripts, and more!

  • Send Webhooks

    Send outgoing webhooks to third parties and map the response to the contact record.

  • Templates Libraries

    Create your own template library and syndicate it to your customers.

  • White Label

    Rebrand Groundhogg as your own CRM for your customers.

  • WP-CLI Support

    Run admin tasks and generate fake data using the WP-CLI.

You can RELAX now, Groundhogg Actually WORKS!

You can unlock 100s of Hooks & Filters, as well as a suite of many more CRM and marketing automation features that also work (yes, really!) when you sign up!

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Start a 14 day demo
Groundhogg relaxing at the beach with a drink

Colin Longworth

Founder of WooNinja
Integrating Groundhogg with Easy Digital Downloads was a breeze! Groundhogg was incredibly easy to integrate with my EDD storefront. In minutes I had powerful funnels to thank customers for their purchases, seamless broadcasts to update them on new features and rock-solid automations to keep my work day moving.
Switched from ActiveCampaign

Clifton Griffin

Founder of CheckoutWC
Groundhogg is a complete CRM solution and it’s the best possible CRM for integrating with WordPress! After spending years with MailChimp and ActiveCampaign, I finally realized that it is nearly impossible to perfectly sync your customer data to from Easy Digital Downloads to an external CRM. Trying to email a segment of people who have a specific price plan? You can never have confidence that the right people are getting the email with traditional systems. Groundhogg makes it completely effortless. If you’re worried about running your own CRM – don’t be. Groundhogg is a painless and has great support.
Switched from ActiveCampaign

Eric Noden

Musician
Groundhogg is an incredible piece of software. The support and development are both top notch. This software makes it possible to create a customized CRM tool within WordPress .This can replace expensive SAS tools like Active Campaign, Infusionsoft and Kajabi.
Switched from ActiveCampaign

Jessie Brown

Digital Marketer
This team works really hard on providing an in-depth well-coded product for marketers. They have also a great support team in place. I cannot say enough good about this plugin and team.
Switched from Mailchimp

Victoria Bagnell

Coach
The editor is easy to use. It has similar functionality as MailChimp and the overall cost is so much cheaper. I also like how Groundhogg seems to always be improving their product and working with other companies to offer their customers more ways to expand and grow their business. I am overall very impressed.
Switched from Mailchimp

Devyn Brugge

Digital Marketer
Been using Groundhogg.io on most of my websites and client-sites since November 2019. Having moved from MailChimp and HubSpot, I find that Groundhogg simply provides more for so much less than traditional SaaS-platforms, without skimping on features or performance.
Switched from HubSpot

Christopher Hussey

Digital Marketer
The team behind Groundhogg is truly incredible. They set the standard for support and service to their customers. Honestly, I dont know how they do all they do. I have been using their product for over a year and have received above and beyond support every single time I’ve needed it.
Switched from ActiveCampaign

Craig Grella

Agency
I don’t leave a lot of reviews, but this one is warranted. Groundhogg is a fantastic plugin. It just works. As a CRM, it provides good core functionality. It provides customization. It is extensible enough for my needs, and as an agency, my client needs. I’ve used nearly every cloud CRM on the market. Groundhogg is good enough to be competitive with all these, and for the price, it is an amazing value.
Switched from Mailchimp

Ilya Gurman

Founder @ WpWorld
I normally don’t write reviews, but this one just deserves it. I’ve seen some customer-centric products, but none like this. Incredible functionality, support, efficiency, and most of all – pure understanding of the target audience needs & expectations. I’m a Keap/Infusionsoft user, and Groundhogg provides almost the same functionality, with a faster, smoother & a more convenient user experience, for the fraction of the price.
Switched from Keap (Infusionsoft)

Andrew Zimbel

Director of Sales & Marketing @ Higgins Event Rentals
Groundhogg works really well. It is straightforward and intuitive in its setup. I recommend it.
Switched from Keap (Infusionsoft)

Gerrit Jessen

Founder @ InKontaktbringer
The Support is brilliant and the tool is magnifique. Was using Klick-Tipp, ActiveCampaign and FluentCRM. Groundhogg haas all i need and is very progessive with new features and quality releases.
Switched from ActiveCampaign

Michael Montefusco

CEO @ Fitness Marketing Machine
An Absolute No Brainer! Groundhogg is FAR superior to ActiveCampaign. It has more variability, customization and saves me a ton of $$$.
Switched from LOG – License Activated: 1852

Oliver Fritsch

Founder @ Denkzeuge
We switched from Zoho to Groundhogg and never looked back. Much better price-value ratio, very friendly and helpful support, open for new feature requests.
Switched from LOG – License Deactivated: 2007

Derek Ashauer

CEO @ WP Sunshine
High quality in every way! I’m no longer worried about rising costs every few months as I grow my list and the integrations within the WordPress world make me feel more confident I am maximizing my efforts.
Switched from ActiveCampaign

Douglas Campbell

WellStar360
My businesses do not really need a complicated and expensive CRM. Groundhogg is the perfect solution for helping me manage members’ experience and scale my membership platforms.
Switched from Keap (Infusionsoft)

Erik Ingvoldstad

CEO @ Acoustic
Groundhogg is fully integrated into WordPress rather than a stand-alone CRM, making it easy for designers, developers and regular users to implement and use. Using it with pro features and MailHawk makes for a really simple combo that just works. Love it.
Switched from Zoho