We’ve done our best to provide an honest representation of the features FunnelKit has in comparison to Groundhogg by looking at their marketing site, documentation, community posts, and on occasion confirming with their support team. If FunnelKit has a feature that we say they don’t have, they should take the opportunity to document it clearly and send it to us so that we can update our table accordingly.

Label	Description
✅	FunnelKit has an equivalent feature.
❌	FunnelKit does not have an equivalent feature that we could find.
Yes, but worse	FunnelKit has a similar feature, but its capabilities are less than what Groundhogg can offer.
Limited support	FunnelKit has a similar feature but is very limited in usage.
Requires Zapier	You need to also use Zapier to connect or use the feature with FunnelKit.
Requires WPFusion	You need WPFusion or similar product to integrate the product with FunnelKit.
Requires a third-party add-on	You need a product made by a third-party developer not officially associated with FunnelKit.
Requires add-on	You need a paid addon (in addition to their core pricing) provided by FunnelKit or their official marketplace.

Get all the features you get with FunnelKit and more!

Groundhogg is similar, but also better in every way (We might be biased). You don’t have to sacrifice features!

Do you struggle to truly know your contacts? Other CRMs make it difficult to find the contacts you want and leverage useful data.

Not so with Groundhogg! Groundhogg makes managing and segmenting your contacts simpler than updating a spreadsheet. Groundhogg’s native integrations with other WordPress plugins enables showing all a contact’s information on one screen.

Manage custom fields, tasks, notes, files, and view a contact’s activity history from the contact record.

Not only that, using Groundhogg’s advanced search filtering system, you can find and segment contacts with dozens of criteria.

Groundhogg’s funnel (automation) builder is based on do this, until that which enables you to create funnels that actually work in less time and with less headaches.

Funnels

Simply drag in your steps in the order you wish for them to happen. All your important integrations like WooCommerce and LearnDash show right in the funnel builder, natively integrated.

Choose from over a dozen pre-built funnel templates with pre-written emails to get started.

Need to make more advanced funnels? Use our step based conditional logic, the most advanced conditional logic system for any marketing automation platform with natively integrated conditions for all your WordPress plugins.

Groundhogg’s email marketing tools make it fast and easy to create targeted emails and send them to the right contacts.

Use our drag and drop email editor, or our HTML editor to create personalized emails with replacement codes.

Schedule broadcasts to segments of your list and see results in real-time.

Create timed sequences of emails so you’re always sending the right email to the right person at the right time!

Groundhogg offers the most comprehensive CRM and marketing automation analytics suite of any self-hosted and open-source CRM. And we’re not just saying that.

See opens, clicks, unsubscribes, bounces at a glance for both your funnels and broadcast emails.

Compare broadcast performance across campaigns from the dashboard.

Get monthly and weekly summaries sent to your inbox so you can easily keep track of your performance.

Use custom reports to get the metrics that matter for your businesses’ growth, instantly!

Groundhogg offers integrations with all the most popular contact/user based plugins in the WordPress ecosystem. Because Groundhogg is a self-hosted WordPress plugin, Groundhogg can directly access all the data from your plugins and sync it with the CRM automatically.

This means no more Zapier, WPFusion, or any other expensive third-party integration systems.

The native integrations Groundhogg has with other WordPress plugins and services improve the CRM, Email Marketing, and Email Marketing components in many ways!

Integrations can add steps to the funnel builder, Info cards and additional activity to the contact record, and search filters to create more segments.

The problem with SaaS CRMs is that if you want to add a feature, or fix a bug, or alter the behavior of the platform slightly, you can’t. It’s up to their development team to do everything.

But with Groundhogg, you can change anything and everything should you want to. Groundhogg is 100% open-source and provides a number of developer tools to enable you to customize the Groundhogg experience.

Hundreds of hooks and filters, REST API, webhooks, and low-code funnel steps make building advanced integrations and cool features almost too easy.

Plus, access new features in Groundhogg!

FunnelKit doesn’t have these, or requires a 3rd party addon.

100s of Hooks & Filters

Add your own UI components, or run scripts when something happens.

Booking Calendar

Have leads book with you automatically and sync with your Google calendar.

Broadcast Batch Sending

Send large broadcasts in smaller batches to improve deliverability and performance.

Campaign Archives

Allow subscribers to browse though previous broadcast emails you've sent.

Company Records

Keep track of companies and related contacts to companies.

Contact Relationships

See and track parent/child relationships for contacts.

Custom Funnel Steps

Integrate directly into the funnel builder with little code!

Custom Reports

Build a custom report dashboard to better understand your audience.

Editor Customization

Speed up your workflow by personalizing the editor to your brand.

Email Countdown Timers

Improve click through rates with FOMO inducing, eye catching countdown timers in your emails!

Email Import & Export

Import and export your email templates.

Email Threading pro Included in our pro plan

Send follow-up emails as replies to increase engagement.

Feeling cramped by FunnelKit?

As your business grows, you’ll need a CRM that can actually grow with you. FunnelKit simply does not have the features that serious growing businesses need. As you scale you’ll start to feel the confined by FunnelKit’s limitations.

With Groundhogg there is so much more room for growth, and capabilities for expansion to enable your business long term.

Staying up all night debugging WordPress?

It’s a common thing to do when using lesser WordPress CRM plugins. With Groundhogg things just work so you can spend more time with the family, instead of the computer.

You shouldn’t have to be a developer to get the most out of a WordPress CRM plugin!

Have some questions first?

Skeptical businesses ask these questions…

Is Groundhogg actually better than FunnelKit?

In our opinion Groundhogg offers a more comprehensive suite of CRM and Marketing Automation features when compared to FunnelKit as well as more first-party integrations. Does that make Groundhogg better? I guess that’s up to you!

Will you migrate me from FunnelKit to Groundhogg?

We offer a simple migration service. Will will migrate your contacts and import as much other data as we can, like tags and notes.

We do not migrate automations, emails, or other marketing assets.

Does Groundhogg charge a success tax? (More money for more contacts)

No! We charge a flat-rate annual fee for our software, support, and updates, regardless of the number of contacts you have.

Are there any other costs associated with Groundhogg?

There are only 3 potential additional costs outside of Groundhogg.

SMTP

Groundhogg is “bring your own SMTP.” We offer API integrations with the most popular choices. The combined cost of Groundhogg + SMTP is still much cheaper than FunnelKit in the long run.

Plus, you also have the advantage of switching SMTP services at any time if you find you don’t like working with them.

SMS

If you want to send text messages you will need to integrate Twilio or another SMS service.

Hosting

You likely already have a hosting account, and Groundhogg will work on even the most basic of hosting providers.

However, as you send more traffic to your site you will eventually need to get yourself a solid hosting plan, which you’d need anyway if you’re serious.

Do you offer monthly payments?

No. Why? For many reasons. Mainly, because monthly payments attract more tire kickers and eat up a lot of our time and support resources.

Do I need to use WordPress to use Groundhogg?

You must have a WordPress installation to install Groundhogg, but your primary site does not necessarily need to be WordPress. While it is easier if you just use WordPress for everything, we have many customers that only use WordPress on a sub domain to install Groundhogg.

Do I still need WP Fusion?

In most cases if you are already using WP Fusion you will no longer need it.

WP Fusion does offer some plugin integrations that we don’t provide natively, so for that reason if you already have WP Fusion it may be worth keeping.

Can I get a refund?

Yes! If you don’t like Groundhogg you can get a full refund no questions asked with the first 14 days of signing up.

Should I install Groundhogg on my main WordPress site?

We do, and most of our customers do as well. There are only a few reasons to set up an additional site just for Groundhogg.

Stop struggling with CRM. It’s time to leave FunnelKit!

When you use FunnelKit you’re making life harder for yourself and your team.

Join thousands of businesses that have made the switch to Groundhogg and regain 100s of hours in wasted time, ditch expensive third-party integrations, and relax!

Switch Now Instant Demo

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