Groundhogg logo

Vs.

Not satisfied with FunnelKit?
Get more with Groundhogg!

Businesses and agencies are amazed with how much more they can accomplish without addons and third-party services after switching to Groundhogg.

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You want it? We got it!

It’s almost not fair pitting Groundhogg against FunnelKit!

CRM

Activity Timeline
Limited support
✅
Activity Tracking
✅
✅
Advanced Search Filtering
✅
✅
Birthdays
✅
✅
Centralized Contact Record
✅
✅
Company Records
❌
✅
Contact Demographics
✅
✅
Contact Management
✅
✅
Contact Relationships
❌
✅
Custom Fields
✅
✅
Custom Reports
❌
✅
Deep Data Cards
Yes, but worse
✅
Deep Data Search
✅
✅
Easy Import & Export
✅
✅
File box
❌
✅
GDPR Compliant
✅
✅
Geolocation
✅
✅
Notes
✅
✅
Related Companies
❌
✅
Saved Searches (Lists/Segments)
✅
✅
Search Filters
✅
✅
Staff Permissions
✅
✅
Tags & Segmentation
✅
✅
Tasks
❌
✅

Sales

Booking Calendar
❌
✅
Content Restriction
✅
✅
Lead Scoring
❌
✅
Personalized Dashboard
❌
✅
Sales Pipeline
❌
✅
Site Personalization
✅
✅
Social Proof
Requires Add-on
✅

Marketing Automation

Automated Followup
✅
✅
Automated Funnels
✅
✅
Birthday Reminders
✅
✅
Cart Abandonment
✅
✅
Conditional Logic
✅
✅
Customer Onboarding
✅
✅
Drip Content
✅
✅
Drip Emails
✅
✅
Email Threading
❌
✅
Form Builder
Requires Add-on
✅
Funnel Analytics
✅
✅
Funnel Import & Export
✅
✅
Funnel Performance
✅
✅
Funnel Templates
✅
✅
Generate Reviews
✅
✅
Leverage SMS
✅
✅
Login Reminders
✅
✅
Recurring Emails
Limited support
✅
SMS Automation
✅
✅
Templates
✅
✅
WordPress Post Automation
❌
✅
WordPress User Automation
✅
✅

Integrations

AffiliateWP
✅
✅
Amazon Web Services
✅
✅
BuddyBoss
Requires a third-party add-on
✅
Contact Form 7
✅
✅
Divi
✅
✅
Easy Digital Downloads
❌
✅
Elastic Email
✅
✅
Elementor Forms
✅
✅
Fluent Forms
✅
✅
Formidable Forms
✅
✅
Forminator
Requires a third-party add-on
✅
GiveWP
❌
✅
Gravity Forms
✅
✅
LearnDash
✅
✅
LifterLMS
Limited support
✅
MailHawk
Limited support
✅
MemberPress
Requires a third-party add-on
✅
Ninja Forms
Requires a third-party add-on
✅
SendGrid
✅
✅
TutorLMS
Requires a third-party add-on
✅
Twilio
✅
✅
weForms
Requires a third-party add-on
✅
WooCommerce
✅
✅
WP Forms
Requires a third-party add-on
✅
WP Simple Pay
Requires a third-party add-on
✅
Zapier
✅
✅
ZeroBounce
Requires a third-party add-on
✅
Enhanced Analytics
✅
✅
Enhanced Search
✅
✅
Many Plugins, One Screen
✅
✅

Email Marketing

Bounce & Complaint Handling
✅
✅
Broadcast Batch Sending
❌
✅
Campaign Archives
❌
✅
Conditional Content
✅
✅
Content Personalization
✅
✅
Custom HTML Templates
✅
✅
Drag and Drop Email Editor
✅
✅
Drip Emails
✅
✅
Dynamic WordPress Content
Limited support
✅
Editor Customization
❌
✅
Email Broadcasts
✅
✅
Email Countdown Timers
Requires a third-party add-on
✅
Email Engagement Reports
✅
✅
Email Import & Export
❌
✅
Email Threading
❌
✅
Plain Text Emails
❌
✅
Recurring Emails
❌
✅
Scheduled Emails
✅
✅
Shortcode Support
❌
✅
SMTP Integrations
✅
✅
Unsubscribe Reason Reporting
❌
✅
UTM Parameters
✅
✅

Developer Tools

100s of Hooks & Filters
❌
✅
Create Extensions
✅
✅
Custom Funnel Steps
❌
✅
Receive Webhooks
✅
✅
Rest API
✅
✅
Send Webhooks
✅
✅
Templates Libraries
❌
✅
White Label
❌
✅
WP-CLI Support
❌
✅

We’ve done our best to provide an honest representation of the features FunnelKit has in comparison to Groundhogg by looking at their marketing site, documentation, community posts, and on occasion confirming with their support team. If FunnelKit has a feature that we say they don’t have, they should take the opportunity to document it clearly and send it to us so that we can update our table accordingly.

LabelDescription
✅FunnelKit has an equivalent feature.
❌FunnelKit does not have an equivalent feature that we could find.
Yes, but worseFunnelKit has a similar feature, but its capabilities are less than what Groundhogg can offer.
Limited supportFunnelKit has a similar feature but is very limited in usage.
Requires ZapierYou need to also use Zapier to connect or use the feature with FunnelKit.
Requires WPFusionYou need WPFusion or similar product to integrate the product with FunnelKit.
Requires a third-party add-onYou need a product made by a third-party developer not officially associated with FunnelKit.
Requires add-onYou need a paid addon (in addition to their core pricing) provided by FunnelKit or their official marketplace.

Get all the features you get with FunnelKit and more!

Groundhogg is similar, but also better in every way (We might be biased). You don’t have to sacrifice features!

Plus, access new features in Groundhogg!

FunnelKit doesn’t have these, or requires a 3rd party addon.

100s of Hooks & Filters

100s of Hooks & Filters

Add your own UI components, or run scripts when something happens.

Booking Calendar

Booking Calendar

Have leads book with you automatically and sync with your Google calendar.

Broadcast Batch Sending

Broadcast Batch Sending

Send large broadcasts in smaller batches to improve deliverability and performance.

Campaign Archives

Campaign Archives

Allow subscribers to browse though previous broadcast emails you've sent.

Company Records

Company Records

Keep track of companies and related contacts to companies.

Contact Relationships

Contact Relationships

See and track parent/child relationships for contacts.

Custom Funnel Steps

Custom Funnel Steps

Integrate directly into the funnel builder with little code!

Custom Reports

Custom Reports

Build a custom report dashboard to better understand your audience.

Editor Customization

Editor Customization

Speed up your workflow by personalizing the editor to your brand.

Email Countdown Timers

Email Countdown Timers

Improve click through rates with FOMO inducing, eye catching countdown timers in your emails!

Email Import & Export

Email Import & Export

Import and export your email templates.

Email Threading

Email Threading pro Included in our pro plan

Send follow-up emails as replies to increase engagement.

Save time & money with better tools

While FunnelKit  may be open-source (which is great) the problem with FunnelKit is that it’s just complicated.

It’s complex to install, and difficult to integrate with other tools.

The documentation is overwhelming, and there isn’t as much education out there to help you. You’ll be heavily reliant on the community forums as there is no full-time support team.

FunnelKit is also dependent on user contribution, which means improvements happen when they happen.

Groundhogg on the other hand is a for-profit operation, incentivized to give you what you need, fast! With courses, constant education production, and a super responsive support team.

Stop GETTING TIED UP with integrations! Connect your plugins in seconds.

With FunnelKit, you have to use expensive third party products like WPFusion or Zapier to connect your WordPress plugins.

But with Groundhogg, your WordPress site and all your plugins connect seamlessly.

This is because Groundhogg is a plugin itself, and has direct access to all the data in WooCommerce, LearnDash, BuddyBoss, MemberPress, and more!

You can view all related information in the contact record, filter it, and use it in conditional logic! Yeah, it’s cool, we know.

You’re not the only one fed up with FunnelKit!

These real Groundhogg customers have already made the switch and are happier for it.

Is Groundhogg actually better than FunnelKit?

In our opinion Groundhogg offers a more comprehensive suite of CRM and Marketing Automation features when compared to FunnelKit as well as more first-party integrations. Does that make Groundhogg better? I guess that’s up to you!

Will you migrate me from FunnelKit to Groundhogg?

We offer a simple migration service. Will will migrate your contacts and import as much other data as we can, like tags and notes.

We do not migrate automations, emails, or other marketing assets.

Does Groundhogg charge a success tax? (More money for more contacts)

No! We charge a flat-rate annual fee for our software, support, and updates, regardless of the number of contacts you have.

Are there any other costs associated with Groundhogg?

There are only 3 potential additional costs outside of Groundhogg.

SMTP

Groundhogg is “bring your own SMTP.” We offer API integrations with the most popular choices. The combined cost of Groundhogg + SMTP is still much cheaper than FunnelKit in the long run.

Plus, you also have the advantage of switching SMTP services at any time if you find you don’t like working with them.

SMS

If you want to send text messages you will need to integrate Twilio or another SMS service.

Hosting

You likely already have a hosting account, and Groundhogg will work on even the most basic of hosting providers.

However, as you send more traffic to your site you will eventually need to get yourself a solid hosting plan, which you’d need anyway if you’re   serious.

Do you offer monthly payments?

No. Why? For many reasons. Mainly, because monthly payments attract more tire kickers and eat up a lot of our time and support resources.

Do I need to use WordPress to use Groundhogg?

You must have a WordPress installation to install Groundhogg, but your primary site does not necessarily need to be WordPress. While it is easier if you just use WordPress for everything, we have many customers that only use WordPress on a sub domain to install Groundhogg.

Do I still need WP Fusion?

In most cases if you are already using WP Fusion you will no longer need it.

WP Fusion does offer some plugin integrations that we don’t provide natively, so for that reason if you already have WP Fusion it may be worth keeping.

Can I get a refund?

Yes! If you don’t like  Groundhogg you can get a full refund no questions asked with the first 14 days of signing up.

Should I install Groundhogg on my main WordPress site?

We do, and most of our customers do as well. There are only a few reasons to set up an additional site just for Groundhogg.

Stop struggling with CRM. It’s time to leave FunnelKit!

When you use FunnelKit you’re making life harder for yourself and your team.

Join thousands of businesses that have made the switch to Groundhogg and regain 100s of hours in wasted time, ditch expensive third-party integrations, and relax!

Switch NowInstant Demo
Burning castle