Vs.
Businesses and agencies using WordPress are saving time, spending less, getting better support, and better features after switching to Groundhogg from lesser open-source CRMs.
Mautic is good, but just doesn’t quite meet the demands of businesses using WordPress.
Mautic’s CRM shortcomings drive business owners crazy as they end up having to piece together solutions using expensive third-party applications.
Skip the nonsense with Groundhogg’s complete marketing automation, and CRM suite, plus our WordPress friendly first-party integrations.
It’s almost not fair pitting Mautic against Groundhogg!
We’ve done our best to provide an honest representation of the features Mautic has in comparison to Groundhogg by looking at their marketing site, documentation, community posts, and on occasion confirming with their support team. If Mautic has a feature that we say they don’t have, they should take the opportunity to document it clearly and send it to us so that we can update our table accordingly.
| Label | Description |
|---|---|
| ✅ | Mautic has an equivalent feature. |
| ❌ | Mautic does not have an equivalent feature that we could find. |
| Yes, but worse | Mautic has a similar feature, but its capabilities are less than what Groundhogg can offer. |
| Limited support | Mautic has a similar feature but is very limited in usage. |
| Requires Zapier | You need to also use Zapier to connect or use the feature with Mautic. |
| Requires WPFusion | You need WPFusion or similar product to integrate the product with Mautic. |
| Requires a third-party add-on | You need a product made by a third-party developer not officially associated with Mautic. |
| Requires add-on | You need a paid addon (in addition to their core pricing) provided by Mautic or their official marketplace. |
Do you struggle to truly know your contacts? Other CRMs make it difficult to find the contacts you want and leverage useful data.
Not so with Groundhogg! Groundhogg makes managing and segmenting your contacts simpler than updating a spreadsheet. Groundhogg’s native integrations with other WordPress plugins enables showing all a contact’s information on one screen.
Manage custom fields, tasks, notes, files, and view a contact’s activity history from the contact record.
Not only that, using Groundhogg’s advanced search filtering system, you can find and segment contacts with dozens of criteria.
Groundhogg’s funnel (automation) builder is based on do this, until that which enables you to create funnels that actually work in less time and with less headaches.
Simply drag in your steps in the order you wish for them to happen. All your important integrations like WooCommerce and LearnDash show right in the funnel builder, natively integrated.
Choose from over a dozen pre-built funnel templates with pre-written emails to get started.
Need to make more advanced funnels? Use our step based conditional logic, the most advanced conditional logic system for any marketing automation platform with natively integrated conditions for all your WordPress plugins.
Groundhogg’s email marketing tools make it fast and easy to create targeted emails and send them to the right contacts.
Use our drag and drop email editor, or our HTML editor to create personalized emails with replacement codes.
Schedule broadcasts to segments of your list and see results in real-time.
Create timed sequences of emails so you’re always sending the right email to the right person at the right time!
Groundhogg offers the most comprehensive CRM and marketing automation analytics suite of any self-hosted and open-source CRM. And we’re not just saying that.
See opens, clicks, unsubscribes, bounces at a glance for both your funnels and broadcast emails.
Compare broadcast performance across campaigns from the dashboard.
Get monthly and weekly summaries sent to your inbox so you can easily keep track of your performance.
Use custom reports to get the metrics that matter for your businesses’ growth, instantly!
Groundhogg offers integrations with all the most popular contact/user based plugins in the WordPress ecosystem. Because Groundhogg is a self-hosted WordPress plugin, Groundhogg can directly access all the data from your plugins and sync it with the CRM automatically.
This means no more Zapier, WPFusion, or any other expensive third-party integration systems.
The native integrations Groundhogg has with other WordPress plugins and services improve the CRM, Email Marketing, and Email Marketing components in many ways!
Integrations can add steps to the funnel builder, Info cards and additional activity to the contact record, and search filters to create more segments.
The problem with SaaS CRMs is that if you want to add a feature, or fix a bug, or alter the behavior of the platform slightly, you can’t. It’s up to their development team to do everything.
But with Groundhogg, you can change anything and everything should you want to. Groundhogg is 100% open-source and provides a number of developer tools to enable you to customize the Groundhogg experience.
Hundreds of hooks and filters, REST API, webhooks, and low-code funnel steps make building advanced integrations and cool features almost too easy.
Mautic doesn’t have these, or requires a 3rd party addon.
Search by any kind of data in your database, and the data of other plugins.
Send large broadcasts in smaller batches to improve deliverability and performance.
See data from all your other plugins related to the contact on one screen.
See important data from addons, plugins, and integrations all from the contact record.
Improve click through rates with FOMO inducing, eye catching countdown timers in your emails!
While Mautic may be open-source (which is great) the problem with Mautic is that it’s just complicated.
It’s complex to install, and difficult to integrate with other tools.
The documentation is overwhelming or non-existent, and there isn’t as much education out there to help you. You’ll be heavily reliant on the community forums as there is no full-time support team.
Mautic is also dependent on user contribution, which means improvements happen when they happen depending on resources and community availability.
Groundhogg on the other hand is a for-profit operation, incentivized to give you what you need, fast! With courses, constant education production, and a super responsive support team.
With Mautic, you have to use expensive third party products like Zapier to connect your WordPress plugins.
But with Groundhogg, your WordPress site and all your plugins connect seamlessly.
This is because Groundhogg is a plugin itself, and has direct access to all the data in WooCommerce, LearnDash, BuddyBoss, MemberPress, and more!
You can view all related information in the contact record, filter it, and use it in conditional logic! Yeah, it’s cool, we know.
Groundhogg is different from Mautic. And sometimes different is better! Groundhogg is fundamentally different in that Groundhogg is installed on WordPress so that it can talk directly with all your other plugins.
Being installed on WordPress gives you a major advantage. You will be able to get set up faster, deploy faster, and see results faster.
We offer a simple migration service. Will will migrate your contacts and import as much other data as we can, like tags and notes.
We do not migrate automations, emails, or other marketing assets.
No! We charge a flat-rate annual fee for our software, support, and updates, regardless of the number of contacts you have.
There are only 3 potential additional costs outside of Groundhogg.
SMTP
Groundhogg is “bring your own SMTP.” We offer API integrations with the most popular choices. The combined cost of Groundhogg + SMTP is still much cheaper than Mautic in the long run.
Plus, you also have the advantage of switching SMTP services at any time if you find you don’t like working with them.
SMS
If you want to send text messages you will need to integrate Twilio or another SMS service.
Hosting
You likely already have a hosting account, and Groundhogg will work on even the most basic of hosting providers.
However, as you send more traffic to your site you will eventually need to get yourself a solid hosting plan, which you’d need anyway if you’re serious.
No. Why? For many reasons. Mainly, because monthly payments attract more tire kickers and eat up a lot of our time and support resources.
You must have a WordPress installation to install Groundhogg, but your primary site does not necessarily need to be WordPress. While it is easier if you just use WordPress for everything, we have many customers that only use WordPress on a sub domain to install Groundhogg.
In most cases if you are already using WP Fusion you will no longer need it.
WP Fusion does offer some plugin integrations that we don’t provide natively, so for that reason if you already have WP Fusion it may be worth keeping.
Yes! If you don’t like the demo we’ll give you your $1 back. If you decide to purchase a plan after the demo, you can get a full refund no questions asked with the first 14 days of signing up.
When you use Mautic you’re making life harder for yourself and your team.
Join thousands of businesses that have made the switch to Groundhogg and regain 100s of hours in wasted time, ditch expensive third-party integrations, and relax!
